Measuring Influencer Campaign Success

SocialRank for Content allows you to analyze Instagram posts to granularly understand the engagement with an influencer’s posts. You are able to dive past the number of likes and comments on a single post and analyze every single point of engagement as well as an overview of overall post performance.

The summary page gives you an overview of:

  • Total Reach
  • Authenticity of engagement
  • The audience that engaged with the post

Tracking Follower Conversion

To dive deeper into the effectiveness of an influencer campaign, you can use comparison reports to track account growth, and how much traffic is coming from one influencer or a set of influencers.

  • At the beginning on a campaign, run the follower reports for both your brand and the influencer’s
    • You can compare both reports to view audience overlap and what the number was pre-campaign
  • At the end of the campaign, re-run the follower reports for both your brand and the influencer’s to view follower conversion
    • You’ll be able to see the growth from pre-campaign to post-campaign

If you have any questions, reach out to support@trufan.io