Why isn't the Profile Data accurate for my followers?

When you encounter discrepancies on your report

 What Am I Looking At?
The profile data that we collect is presented via what we call a Profile Information Card.
profile information card
Metrics on Profile Information Cards are collected and presented based on analyzing a profile’s content over a set period of time. Discrepancies in data on the platform and on Instagram may be due to the profile card not having been refreshed. Because our database contains so many profiles, you should expect some profile data to be up to a year old.

Why isn't the Profile Information Card Data updated more often?

SocialRank is designed as a robust dataset for you to test audience affinity and create tribes and segments in your audience. 100% accuracy would take a huge amount of expense and resources to keep a database of 1.3B profiles constantly updated, as we're sure you can imagine.

So what's the point of looking at my data if it's old?

Metrics don't have to be 100% accurate to be valuable- most other data companies, besides being more expensive, will use samples of 3-10% of your audience to give you metrics such as gender, income, etc. Large enterprises make marketing decisions all the time based on sample data.

Think about it: when was the last time you overhauled all your interests, affiliations and follows on social media? How different was your profile a year ago? How many inferences into your likes, hobbies and interests would be inaccurate today with last year's insights?

A Tip: Build it into your research

A good way to work with data is to always account for a little wiggle room: if you want to search for profiles with 5K followers, create a range that can account for normal growth within that time frame, like 2K- 8K. 

Is there a profile that has 25K on Instagram but they appear in your search? Well, that might be an indication that their growth isn't organic, or that they use bought followers.

There's a group of profiles that I really need updated info for, what can I do?

If there is a discrepancy in the data of specific profiles that you find most interesting or influential, (eg. influencers you want to reach out to, the most influential followers in your audience, etc) email support@trufan.io and we're happy to see what we can do to get them refreshed for you.